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Gretchen Andrew

Contemporary Art Auction Record (Babe)

Edition 1 / 1

2021

Price 6,851 USD 6.5119 ETH

Amount

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6.5119 ETH

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Gretchen Andrew

Contemporary Art Auction Record (Babe)

Edition 1 / 1

Owner:   @gretchenandrew
Purchase Price: $6,851.00 ( 6.5119 )
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Gretchen Andrew

Contemporary Art Auction Record (Babe)

Edition 1 of 1

Search Engine Artist and Internet Imperialist Gretchen is using art, code and glitter to manipulate contemporary art auction records and Google’s algorithm, displacing historical results with her hopes and dreams for the future. Now you can collect the Rhizome-archived history of this momentous hack.

AI is inherently backward-looking and susceptible to being reprogrammed through knowledge of the internet’s structure. Gretchen exploits this, rewriting existing representations of reality with her dreams by using a search engine’s own rules and limitations against itself. Using the internet’s inability to parse desire, she turned her own hopes into a manifested reality. The literally glittering surface of Gretchen’s NFTs clash with the male-dominated worlds of AI, programming, and political control they operate within.

This unique NFT is a URL linking to a Live Web Archive (Conifer) maintained by Rhizome in which the history of the hack is archived each week. A web archive is a record of web resources. It may include HTML and images, scripts, stylesheets, as well as video, audio and other elements that web pages and web apps are made of, all in one file. Web archives can provide better context than isolated screenshots. They can capture not only content but the behaviors of users and their relationships to one another. They can also offer vivid windows into a moment in time.

This NFT is be minted on the Ethereum blockchain.

Contract

0xe99868DeB9f032A1B22f56d381Ce4B92648ED86F

Token ID

9471

There has been no activity yet.

Gretchen Andrew manipulates systems of power with art, glitter and code. She is best known for her playful hacks on major art world and political institutions, including Frieze, The Whitney Biennial, Artforum, The Turner Prize, and The Next American President. In these digital performances she reimagines reality with art and desire. She does this by making assemblage “vision boards” that she programs to become top internet search results. The feminine and trivialized materials of her vision boards purposefully clash with the male-dominated worlds of AI, programming, and political control they also operate within. She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in Fast Company, Flash Art, The Washington Post, Fortune Magazine, Monopol, Wirtschaftswoche, The Los Angeles Times, and The Financial Times. She is represented by Annka Kultys Gallery

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