NFTism: No Fear in Trying

Curated by Kenny Schachter

Auction opens: 27 September, 9pm BST.

>Institut, the premier art-world platform for NFTs, is proud to present NFTism: No Fear in Trying

This inaugural showcase commemorates the launch of the Institut platform, designed to empower artists working in digital media, and to spearhead a bold new digital art renaissance. Driven by the growing digital economy and fuelled by a global generational shift, the art market is changing faster than ever before, and>NFTism: No Fear in Trying demonstrates the ability of NFTs to unlock untapped potential in how we perceive, interact with, and collect digital art.

In this exhibition, curator, artist, writer and collector Kenny Schachter brings together a diverse group of artists who work in analogue, phygital and digital media, presenting their work side-by-side in the physical gallery space, and simultaneously in a custom-built virtual exhibition space powered by Arium’s groundbreaking metaverse technology. This ‘multiverse’ exhibition experience is reflective of Institut’s core belief of marrying the traditional physical, and progressive, digital environments. 

The exhibition features close to 100 international artists, from those minting their very first NFT, like Jake Chapman and Caio Twombly, to recognised Crypto Artists such as Rewind Collective, Olive Allen, and IX Shells. In grouping these artists together,demonstrates the startling accessibility of the NFT art market, and the diversity of the intersectional concepts and aesthetics that currently define NFT and Crypto art. 

Pictured: Extraweg, Crowded

NFTism is on display as a physical exhibition at 40 Earlham Street, Covent Garden, until 25 September; where visitors are able to view multi-sensory NFT artworks via digital screens and projections, and engage with specific works using interactive VR headsets. At the same time, individuals from across the world can experience the exhibition virtually via Arium’s 3D video-chat Metaverse – where they are able to come together to explore the custom-built galleries and interact with artists, collectors, and art lovers from the global community, like never before. By providing borderless access in this way, presents a truly immersive, inclusive, community-centric experience for art enthusiasts worldwide. 

Each artist’s work will be available for sale by auction right here on the Institut platform, where you can freely bid using either regular FIAT or cryptocurrency. Owners are subsequently able to re-sell their works in our dynamic NFT marketplace, where the artist automatically receives a royalty ad infinitum every time their work is re-sold, creating a transparent and equitable system for artists and collectors and a viable cause for change in the art world. 

“It’s a human defense mechanism to reject the unfamiliar without giving it a chance; change is hard to stomach, something that unsettles the status quo. Human nature pushes back at first blush rather than learn about and accept something new for what it is—a potential advance and step forward. NFTs are just such a transformative phenomenon, a potential revolution in the history of art and its dissemination into the collective stream of consciousness, and commerce! This show will attempt to do what no one has done before! FOCUS ON THE ART, art from a wide, diverse universe of talent from all walks of life.” 

– Kenny Schachter

Curator of NFTism: No Fear in Trying